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Mad man Roger Sterling and woman Peggy Olsen could be proud of the advertising ingenuity behind Vega Sports’ trifecta of workout merchandise: Prepare, Sustain and Recover. What are they? They're functional drinks bought as powders (to be mixed with water) that function earlier than, during and after exercise sustenance and assist. The previous product "Prepare" is the type of genius marketing solely a creative director like Peggy Olsen-assigned by Sterling, after all-may invent. Vega claims this product will make you extra energized, focused, and able to take on your work out-versus going at it as your raw, regular self. Vega, and many firms prefer it, has created a need in the fitness world where there wasn’t one earlier than: convincing yuppie hipsters and the like they want energy elixirs to gas-up their physical activity. But for nourished adults who exercise commonly and should not coaching for an Ironman Triathlon, the body doesn’t want an outside fuel supply, be it a Fitmiss Ignite, a Rockstar Energy Drink, a quick Twitch or any of the various other pre-workout drinks.
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