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Vitamin and supplement maker, The Bountiful Company owned by Nestl茅 , has to pay a $600,000 fine to the Federal Trade Commission for allegedly misrepresenting numerous products online. According to the FTC, Bountiful鈥攚hich makes Natures Bounty supplements along with other brand stanley kaffeebecher s鈥攅ngaged in review hijacking on Amazon. In other words: The company misled consumers by combining multiple product pages into one, to artificially boost the number of reviews and star ratings on new or poorly performing items. The case against Bountifu stanley cup l marks the FTCs first law enforcement challenging review hijacking, in which a marketer steals or repurposes reviews of another product, The federal watchdog wrote in a news release. Boosting your products by hijacking another products ratings or reviews is a relatively new tactic, but is still plain old false advertising, said Samuel Levine, director of the FTCs Consumer Protection Bureau, in the same press statement. To engage in this misleading advertising tactic, Bountiful took advantage of Amazons variation policy, which allows companies to lump products together on the same page if they only differ in small and particular ways like color, size, quantity, or flavor, according to the Commission. For instance, if a shirt comes in multiple colors, or if a multi-vitamin is available in bottles containing different numbers of tablets. Yet in Bountifuls case, the company went beyond those allowed va stanley cups uk riations and successfully petitioned Amazon Qaia How Adobe is leveraging generative AI in customer experience upgrades
Dado Ruvic鈥擱eutersBy Victor LuckersonOctober 8, 2014 10:25 AM EDTBased on Facebook and Twitter chatter, it can seem like Ebola is everywhere. Following the first diagnosis of an Ebola case in the United States on stanley cup Sept. 30, mentions of the virus on Twitter leapt from about 100 per minute to more than 6,000. Cautious health officials have tested potential cases in Newark, Miami Beach and Washington D.C., sparking more worry. Though the patients all tested negative, some people are still tweeting as if the disease is running rampant in these cities. In Iowa the Department of Public Health was forced to issue a statement dispelling social media rumors that Ebola had arrived in the state. Meanwhile there have been a constant stream of posts saying that Ebola can be spread through the air, water, or food, which are all inaccurate claims.Research stanley cups scientists who study how we communicate on social networks have a name for these people: the infected.Trying to stem the spread of bad information online actually shares many similarities with containing a real-world virus. Infected Internet users, who may have picked up bogus info from an inaccurate media report, another person on social media or stanley quencher word-of-mouth, proceed to infect others with each false tweet or Facebook post. We have millions and millions of people on these social networks, says Ceren Budak, a researcher who studies online communications at Microsoft Research. Most of them in |
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