大润发门店标语疑似暗讽山姆

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网络上流传的一组照片显示，大润发超市内部布置了多个引人注目的标牌，内容以幽默的方式对山姆会员店提出了质疑。标牌上的文字调侃道：“何必花费260元办会员只为买溜溜梅？多种口味任你选，省下的钱足够买几杯奶茶享受！”“一箱瑞士卷？你确定能吃得完？小盒装更随心，多余的钱还是留给奶茶吧！”“再提一次，260元会员费只为好丽友？多样选择在这里，剩下的钱继续奶茶自由！”

此前，山姆会员店因引入包括好丽友、卫龙、溜溜梅在内的国产品牌而引发了广泛的社会讨论，部分消费者对这一举措表示不解。

面对这一网络热议事件，大润发超市于7月24日通过官方渠道回应称，这些标牌实际为某家门店为了提升顾客购物体验而采取的创意营销活动。大润发强调，其在商品研发方面始终不遗余力，现已拥有“超省系列”与“润发甄选”两大自有品牌，旨在满足消费者的多元化需求。同时，大润发还与知名品牌携手，推出了“天天低价”、“加量不加价”及“每周会员印花”等系列商品，力求将“质价比”理念深入人心。抖音吃瓜

CoreySuisy

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